ESL - Entrepreneurial Resources

Lesson 1: Intro to startups and entrepreneurship

Articles:

1. 12 Things I Learned From Starting Two 7-Figure Lifestyle Businesses

2. GROWTH VS. LIFESTYLE BUSINESS: WHICH ONE IS RIGHT FOR YOU?

3. What’s the Difference between a Lifestyle Business and a Scalable Company?

4. What Is the Lean Startup Methodology?

5. The Key Principles Of Lean Startup Methodology

6. A Startup Conversation with Steve Blank

7. What is a startup and how is it different from other companies (new and old)?

Videos:

1. Steve Blank - What is startup?

2. Small Business vs. Startup with Steve Blank // Now I Know

3. Startups vs Small Business: what's the difference?

4. Assumptions Kill Startups - How To Quickly De-Risk Them

Lesson 2: Value Proposition & Customer Discovery

Articles:

1. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

2. Value Propositions: What They Are and How to Create Them (with Examples)

3. Why Value Propositions Are Important (And How To Create Them)

4. Customer discovery according to the Lean Startup methodology

Videos:

1. Strategyzer's Value Proposition Canvas Explained

2. Value Proposition Canvas Explained by Alex Osterwalder

3. The art of innovation | Guy Kawasaki | TEDxBerkeley

4. What is customer discovery?

5. The Customer Development Process. 2 Minutes to See Why

6. EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

Pitch Videos:

1. DoorDash at YC Summer 2013 Demo Day (What’s the problem?)

2. Unbird Techstars Boulder 2019 Demo Day Pitch (See if you can find the problem)

Lesson 3: Customer Discovery

Subtopics: Pitch Prep - Solutions Slide, Federal Funding Opportunities

Articles:

1. THE CUSTOMER DISCOVERY HANDBOOK

2. 26 Resources to Help You Master Customer Development Interviews

3. Customer Discovery In the Time Of the Covid-19 Virus

Videos:

1. Video #4-13: Steve Blank Customer Interview Series

2. How To Avoid False Positives in Your Customer Feedback

Pitch Videos:

1. Quilt at Y Combinator Demo Day (How is Quilt better than the status quo?)

2. GetAccept - YC W'16 Demo Day (What’s the benefit of using Get Accept?)

3. YC Demo Day Pitch (vote.org) - (Notice how she leads with the solution first)

Lesson 4: Minimum Viable Product (MVP)

Sub Topics: Pitch Prep - Market Opportunity

Articles:

1. How to test and validate your value proposition fast

2. “What is MVP and why is it necessary?”

3. What are Key Minimum Viable Product Examples and How Can They Be Used?

4. 15+ EXAMPLES OF SUCCESSFUL MVPS

Videos:

1. Minimum Viable Product Examples and Benefits (7 min)

2. 3 Awesome Minimum Viable Products (MVPs) (5 Min)

3. Making sense of MVP (Minimum Viable Product) (12 Min)

4. 13 Types of Minimum Viable Product (MVP): Wizard of Oz, Concierge, One Painkiller and 10 more

Pitch Videos:

1. GiveMeTap Demo Day Pitch  -- Are you convinced there is a market opportunity?

2. Unbabel Demo Day YC W14 --- (What market did they start in? Where are they going?)

3. How To Calculate Your Startup’s Total Addressable Market (TAM) The Right Way

Lesson 5: Plan, Test, Measure,

Articles:

1. (MVP) Seek the qualitative and quantitative

2. How To Measure & Analyze MVP Performance

3. What Your Minimum Viable Product Should Be Measuring

4. How To Know If Your Minimum Viable Product is Actually Viable

5. How To Measure The Success Of MVP

6. When, Why, & How to Pivot a Startup Business

7. Everyone Pivots: The Truth About A Startup Pivot

8. A Brief Guide To Startup Pivots (4 Types Of Pivots)

9. What 'Pivot' Really Means

10. What is a Pivot? Know When It’s Time to Pivot

11. The 7 greatest pivots in tech history

Videos:

1. How I: Validated my idea in 2 days (with no code)

2. How to Use the Validation Board to Test Your Startup Idea

3. Pivot or Proceed? How to Decide. 2 Minutes to See Why

4. Eric Ries explains The Pivot

5. Lean Startup Lessons: Changing Course on a Business Idea Without Giving Up

Pitch Videos:

1. Enflux Presenting at YC Demo Day (Why did they start with weightlifting?)

2. YC W19 Pulse Active Stations Network Demo Day (There are 1 billion Indians, why is he starting in train stations?)

3. PITCH DECK MISTAKES: THE GO-TO-MARKET STRATEGY

4. How To Create a Killer Go-To-Market (GTM) Strategy

Lesson 6: Revenue & Economics

Articles:

1. Recurring Revenue: An Increasingly Important Business Model

2. The 10 Most Popular Startup Revenue Models

3. How to Price Your Products

4. Cost vs. Price: What's the Difference?

5. How To Calculate Customer Acquisition Cost (CAC)

Videos:

1. Revenue Models for Startups

2. ARR - Annual Recurring Revenue

3. Breakeven Point

4. CAC - Customer Acquisition Cost

5. Revenue vs. Profit

Pitch Videos:

1. YC Demo Day W16-HistoWiz (Do you have any doubts about the team?)

2. Ramp - Demo Day Pitch (He talked about his team slide for 15 seconds. Convinced?)

Lesson 7: Digital Marketing & Tools

Articles:

1. Marketing Channels Guide: 30+ Different Channels Categorized and Explained

2. The 6 Marketing Channels You Should Prioritize in 2020

3. What is a Marketing Funnel?

4. How to Create the Ultimate Marketing Funnel (Templates Included)

5. The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Videos:

1. Digital Marketing 101

2. 14 Emerging Digital Marketing Strategies + Trends For 2021

3. How Digital Marketing Will Change in 2021

4. A Brilliantly Simple Way to Boost Website Traffic - How to Get International Blog Traffic

Pitch Videos:

1. Flex Tampons Pitch (Has so much progress she leads with it)

2. Coinbase Y Combinator Demo Day Practice (Listen to the coaching when he describes progress)

3. How To Pitch Early Traction to Venture Investors like a Boss! 

Lesson 8: Website Building 101

Articles:

1. How to Build a Website 2022 | A Step by Step Beginner’s Guide

2. How to Choose the Best Website Builder in 2022 (Compared)

Videos:

1. Web Design 101: 4 Tips to Make Your Site Stand Out

2. The Most Realistic Advice On How to Start a New Website (And Actually Get Traffic)

3. How to Make a Great Website | What No One Tells You