The following articles and videos are supplemental information for the Mission43 Venture College Entrepreneur Course.

• Class Syllabus

• Schedule a Mentor Meeting

Lesson 1 - Value Proposition Canvas

After Lesson 1, students should be able to: 

• Define a value proposition

• Recognize value propositions from other companies  

• Explain why unique value propositions are critical to business survival

• Begin to articulate their value proposition for their own business idea 

See Class Notes

📕 Articles:

1. The 31 Best Value Proposition Examples You Wish You Had

2. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

3. Value Propositions: What They Are and How to Create Them (with Examples)

4. Value Proposition Canvas

5. Why Value Propositions Are Important (And How To Create Them)

📺 Videos:

1. Strategyzer's Value Proposition Canvas Explained

2. Value Proposition Canvas Explained by Alex Osterwalder

3. The art of innovation | Guy Kawasaki | TEDxBerkeley

4. Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014

5. Value Proposition Canvas explained through the Uber example

Lesson 2 - Customer Discovery

After Lesson 2, students should be able to: 

• Define customer discovery

• Explain why customer discovery is crucial to finding value propositions 

• Know best practices behind customer discovery 

• Begin to practice interviewing customers and asking appropriate questions 

📕 Articles:

1. The Four Steps to Customer Discovery

2. THE CUSTOMER DISCOVERY HANDBOOK

3. 26 Resources to Help You Master Customer Development Interviews

4. Customer Discovery In the Time Of the Covid-19 Virus

5. Customer discovery according to the Lean Startup methodology

📺 Videos:

1. Video 1: What is customer discovery?

2. Video 2: The Customer Development Process. 2 Minutes to See Why

3. Video #3: EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

4. Video #4-13: Steve Blank Customer Interview Series

Lesson 3 - Testing a Value Proposition

Lesson 4 - Measuring a Minimum Viable Product

Lesson 5 - How to Pivot Your Idea

More Resources

Pitch Your Idea

Funding Your Idea

Marketing Your Idea